Cement Tile and Carrara Venato! Wow!!

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Very quickly: In front of Island Cement Tile Medina Black $10.95/Free Ship. 4×12″ Cararra Venato Subway Tile $8.00 a Square Foot. Pencils $9.95EA and Arabesque $16.95 all honed. (This collection of Marble is Exclusive to The Builder Depot).

The post can be seen on Instagram here: Jenny Hollander also good resource for questions about grout color, etc.

It is also called the following, Atlas, Taza, Medina and on and on with lots of names for the same Encaustic Cement Tile….. just to really help customers (let’s all agree one name….. but sadly that would not work as our price of $10.95 a Square Foot with Free Shipping (thru 2019) is the lowest in the market).

Everyone can make Cement Tile it is then simply a question of how efficient you are at supplying the consumer and not many are very efficient – but will give you a) A lower price then charge you huge amount of freight or b) Price the product by the piece for example $6.70 then you have to multiply that by 2.25 to get the “Real Cost Per Square Foot” which is at $6.70 a piece $15.07 a Square Foot”. It is just “Click Bait”).

The marble is stunning. Background as white as Calacatta Gold, you will never find a marble with such consistency from product to product, from field tile to mosaic to trim….. not just saying that because it is ours. You can see how white the base is of the 4×12″ Carrara and the Arabesque framed above the stone against the white door. We all know the color of a white door. That is a good reference point to how white based our Carrara Venato collection truly is. Exceptionally white. Probably the whitest based marble in the world and it is a Trademarked product only sold online through The Builder Depot ūüôā

Incredible white Carrara Venato bathroom and love the Brass Fixtures

Venato Picture 2018

What else can I say or feel other than Wow! This is Carrara Venato as White as Calacatta for a fraction of the cost. Add Brass Fixtures and you have a Five Star penthouse Bathroom (probably better).

Here the customer has used the following products and at 2018 this was the price:

6×12″ Subway Tile Honed on the wall $8.00 a Square Foot

1×3″ Herringbone Honed on the shower pan floor (creates better grip): $12.95 a Square Foot.

4×12″ Subway Tile directly after the Subway Tile: $8.50 a Square Foot.

Bullnose down the edge near the door to finish the gap with a beveled edge $9.95 Each

Very simple just four SKU’s. If I was a betting man, on the other side is most likely a double niche and the background of the niche is 1×3″ Herringbone to co-ordinate nicely. This product was not just laid box to box, some tiles were removed, tiles were dry laid before installing. The perfect look was planned just like on HGTV, it did not just happen this was a professional installation.

Great looking bathroom! Venato Again!

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Used in this picture Carrara Venato 1×3″ Herringbone Polished $11.45 a Sq. Ft. for the flooring (grout creates enough COF/Grip to make it safe and polished can be used). Along with 4×12″ Carrara Venato on the wall for $8.00 a Square Foot. $15,000 from a traditional tile and stone retailer, about $4,000 from us. A great save! Who wants to pay more. Not sure any one ever walked into Target or a Publix or any Grocery store and wrote out a check for $11,000 saying “You did not charge me enough” so why pay more for the same product from the same mountain?

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Taken from Instagram here. I love the way people can tell others where the products used came from. It is great when designers take the plunge and buy online from us. Carrara Venato especially the 1×3″ Herringbone they have purchased with 4×12″ on the wall is one of my favorite looks.

Prices are subject to change. Valid at the time of this post.

Carrara Venato Shower. Simple and Stunning (rather envious).

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December 1st already. Where did 2016 go. Last night I had to ask my wife is this 2015? What year is this….  I just had a complete mind block. But that really means 2017 is in less than one month!

Carrara Venato has been exceptional quality this year and as we have already bought a years stock for 2017 we know it will be great next year. Carrara Venato has the ability to mix mosaics, field tiles and trims perfectly. It is pre-sorted to a set standard displayed on huge 10FT x 6FT board, they simply match the tiles to the standard and it has to be in the range by 5-10%.

In this picture we have Carrara Venato 3×6″ Subway Tile for $7.00 a Square Foot along with Venato Herringbone 1×2″ Honed $11.45 a Sq.Ft. and the pencil trim $9.95 each all honed.

Carrara Venato is a Trademarked Brand only sold by The Builder Depot. It cannot be purchased elsewhere. You maybe able to find a Herringbone for less. But look at it, it will be darker, it maybe thinner (not 3/8″) it will have rows or columns removed not making it a full square foot. There are tricks the industry uses to lower prices. We do not. Why trick people. We have a perfect marble at an incredible price and we are the nations only Google Trusted Store!

Shower and Bathroom. Bianco and Venato.

Hexagon BardiglioThis is a great mix of Carrara Venato 3×6″ Subway Tile on the wall (which is currently $7.00 a Square Foot) then Bianco Carrara Hexagon with Bardiglio edge¬†for the flooring. They have then edged that with our 1×12″ Bardiglio Border¬†and edged again with the 3×6″ Venato.

Bianco with Gray Strips BasketweaveSame home following the look through they have used again the Bardiglio striped Bianco Honed 2″ Hexagon Mosaic.

Carrara Bianco Bardiglio Strip 2" Hexagon Polished Marble MosaicThis is what make has made The Builder Depot unique from any other online company or even retailer. We can take pictures of the product, our product (the product that will be packed and shipped to you, it is a huge level of control in an industry that really has none).

This is product that we stock. This is not stocked in a¬†3rd party warehouse while the person you speak to on the phone is 600 miles away sat on the 32 Floor of some “tech” building and has never seen the product or worse they are not even in the USA.

The people on the phone at The Builder Depot can open the door while on the phone with you and find the product and discuss it with you. Take pictures and send them on. Match up with other sizes. All of this impossible task for big boxes or any other online retailer or Tile and Stone retailer as they just have 2-3 year old concept boards to work off.

“This is one of the main reasons we are able to be a Google Trusted Store and so many competitors or companies in the similar remodeling industry cannot”. Comments David Shearn. “The ability to see the product you are selling everyday should not be underestimated in the results it drives through customer satisfaction.” he adds “How can a person in a cubicle hundreds of miles away sell a natural product or a product that they cannot physically check. You must reduce the distance from customer service to the actual product”. Companies already know this and that is why they refuse to have unbiased reviews on their website. “If you are nothing but a broker you are doomed to follow the same results as all the brokers that have come before you. Irrespective of how much Venture¬†Capitalists, what you to “IPO” so they can “cash out”.

At The Builder Ddepot¬†we “know” what we are shipping. The majority of online companies are “Brokers” or as they do not like that name they call it “Marketplace” but it is a Broker. You buy from their website, they add 20-30-40-60% and then ship direct from the factory or 3rd party warehouse. Chaos. Absolute Chaos. Tried it before many years ago.

Unless you have the product and the people all in the same facility results like this are incredibly challenging to achieve. With their customers paying the price.

For us. We keep it all close. Everything is here. So we can check it off, sign off, double check. Make sure the 3×6″ goes with the 6×12″ and the pencil that you plan to put in-between matches. We can do all this because our customers communicate and we are working with the product every day.

Honed and PolishedHere is the product on the Bianco Carrara Collection page, one of 70-80 different products. The largest collection of white marble in the USA, stocked and ready to ship. No third party. Just premium products warehoused with over 2.5m square feet in Alpharetta, GA. People ask “Why not add a warehouse on the West Coast”. We have been down this road before. The further the product gets from the people you speak to on the phone the less control they have over the quality and knowledge of what they are doing.

It is¬†imperative (and other companies can find this out the hard way) that the person with whom you are speaking to about your order, can physically see and touch your order. Can mark the crate as “Sold belongs to Remodelers, Inc.”. That pictures can be traded.

Honed Hexagon Bardiglio StripHere it is on the product page. Price is subject to change but currently for 2016 it is $12.95 a Square Foot. (I cannot find any company that competes with this price at ‘C’ grade Italian Marble).

Carrara Venato as it is installed!

Here is a real opportunity to see the process at work by a qualified MIA installer. In case you are reading this years later it is around May 11th 2016 and the installers Facebook Page showing the progress is here.

Usually we only get pictures of complete jobs put this installer is not only a highly qualified and skilled Marble installer (the type you want to hire hint, hint) but also good with Facebook and Instagram.

In case anyone is wondering that is Carrara Venato 2″ Hexagon $11.75 a Square Foot¬†‚ÄĘ Carrara Venato 3×6″ Subway Tile $7.00 a Square Foot¬†‚ÄĘ Carrara Venato 6×12″ Subway Tile¬†‚ÄĘ along with some matching trims and pieces from the collection of over 80 choices. The Carrara Venato Collection.

A Carrara Venato Bathroom

Carrara Venato MarbleA Classic but a Beauty. This is Carrara 4×12″ Honed ($8 Sq.Ft.) in the Shower and a Venato 2×2″ Hexagon Mosaic Honed ($11.75 Sq.Ft.) on the floor. The customer gave us his permission to share his comments as he sent us pictures.

Carrara Venato Bathroom TileOur exclusive marble from the Carrara Venato Collection available in both Honed and Polished

The customer gave us his permission to share his comments as he sent us pictures. Here they are below, just a simple cut and paste from the email, it was addressed to Stephen at our warehouse (we have left the customers name out):

Stephen,

Attached is a picture of our master retreat/ dream bathroom in the house we just built. ¬†I purchased the marble through you guys at $8-$9 a square foot. ¬†This same tile would have cost me $25-$35 a square foot at the flooring and tile specialists in our area. ¬†When I told them about the products I saw on your site, they laughed at me and tried to play it off as “junk” marble much like they tried to downplay the big box store’s hardwoods as “junk” hardwoods. ¬†I know better than to follow their biased advice so I walked out of their stores time and time again.

If it looks like marble, feels like marble, and smells like marble; then its gotta be marble. ¬†You can see by the picture, our dream is a reality and I couldn’t be happier with the quality of marble. ¬†Please use this email as a testimonial for those who are teetering between you and one of those “specialty” stores. ¬†The tile that shows up at your house does indeed look exactly like the pictures online. ¬†I can even report that my tile installer reported not a single broken tile during shipping. ¬†With nearly 100 sq. ft. of tiles delivered across the country, this caught me by surprise.

You guys also have remarkable customer service. ¬†Stephen, I was most impressed that I was able to send you my floor plan and you came back at me with estimates of how much I would need. ¬†Everyone else wanted to charge me $30 to $50 to come to my house to give me an estimate for how much I would need, they wouldn’t do it based off of the plans. ¬†Kudos to you and your team and their flexibility.

My only regret is that I ordered so much extra tile based on some breakage, and that breakage really didn’t occur due to your high quality shipping. ¬†We also used less trim pieces than expected because of how nice the tile looked without it. ¬†So really, no regrets.

You guys are great, and continued success to you!

Sincerely,

Carrara Venato 1×3″ Herringbone Honed

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How White Can you go? With Venato Carrara 1×3″ Honed for $11.45 a Square Foot¬†and also available in polished which looks like this in a room scene¬†also $11.45 a Sq.Ft. for the polished version here¬†(all prices quoted are valid thru 2016). It can go as white as well….. white ūüôā

As white as white. It is the whitest based marble in the USA. Why do others simply not copy this incredible marble. Two reasons and they are both in the best interests of the consumer and that is why we were quickly granted a Trademark.

A. We are trying to add value back to consumers and you can read that here (the US Patent office attorneys did). This business was never about the money. It has always and always be about putting right something which is either a) Broken or b) Wrong. Even the USA Government sees this, that says something ūüôā

B. It stops confusion, before the Trademark other foreign companies were copying saying they had it, a consumer needed 50 Square Feet to complete their job, they bought from Mexico Tile thinking it would match…… ¬†Nope not even close. Who do they call to complain us.

What did we do wrong? It was the consumers choice to buy from Mexico Tile (I made this name up, I am not going to put in real troublemakers names, I will not draw any attention to them). So after a number of these letters the US Patent office decided to put an end to this and give us full control over this very, very white based marble. ¬†The color of the year is “White”.

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Venato Logo Higher Res with Trademark

A Registered Trademark Collection of over 80 Mosaics and Field Tile designed to give the whitest based look possible. Carrara Venato.

Carrara Venato 6×12″ Honed Subway Tile

Carrara Venato 6x12" Honed Subway TileNothing fancy about our product images, we try and make them as ‘real’ as possible. ¬†This is a pallet of 6×12″ in our warehouse and picture taken with an iPhone. ¬†The Carrara Venato 6×12″ Honed¬†subway tile still proves to be consistent in appearance. ¬†A¬†striking¬†white base (as white as Calacatta) with gray veining. Available in Honed¬†and Polished¬†for $8.00SF.

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Carrara Venato 6×12″ $8.00/SF Bathroom with 1×3″ Herringbone $12.95/SF Floor (both Honed Finish from the Carrara Venato Collection).

 

 

Carrara Venato 6×12″ Honed from April 2020 modeled with the perfect pup!

You can see how consistent Carrara Venato is through time. From a simple pallet arriving with the tile to bathrooms and showers the look remains consistent. Exactly what we look for. We have a standard we expect to keep with Carrara Venato and this is it.

 

2021 Updated Image Below: To keep images of products fresh we like to add new images. This room scene is from April 20th 2021. You can see how white Carrara Venato is, it is as white as Calacatta and a great affordable alternative. It is also very consistent. We will keep posting new images.

Venato Bathroom

This is an amazing Carrara Venato‚ĄĘ bathroom that can be seen on Instagram here

This bathroom kept it simple with the marble sizes and choice which creates amazing elegance. They used Carrara Venato 6×12″ honed which as of April 20th 2021 is $8.00 a Square Foot (prices are not very stable at the moment due to Covid issues with quarries) and the 2″ Hexagon honed currently $11.95 a Square Foot available here.

The Carrara Venato collection is unique and only available from The Builder Depot. It is a Trademarked collection owned by just one company.

The difference of Venato and Pietra Carrara

The DifferenceTwo very close collections Pietra Carrara and Venato Carrara but there is a difference in the Herringbone you can see the Pietra Carrara has more variation gray pieces. The Venato while still has gray veining, has less variation of the base color.

On the mosaic it is really difficult to spot the difference. But in bigger tiles the variation would be more noticeable.

 On the outside Pietra is Black boxes and Venato is Brown with our Trade Marked  exclusive Logo.

Pietra Carrara, let’s start there. This is probably going to be a collection but we are not 100% sure in it’s direction at the moment as we engage on a voyage of discovery the consumer benefits by the price savings. The Pietra Carrara Mosaics have to be blended more it has more veining, more life more action and variety going on. ¬†What we do is ensure that the darker and lighter pieces of the mosaic are spread out¬†creating a balanced look. You can see from the image. ¬†It is an incredible mosaic.Carrara Pietra 2%22 Hexagon TileThe 2″ Hexagon in Pietra Carrara $9.75 a Sq.Ft. As long as we blend our end the look is incredible. As a mosaic this to me personally looks better than Venato I am attracted to the Variation and Price.

Quick Mosaic Summary (for those that have to get on with the order).  Mosaics look incredible. Had you removed the Venato from this image. The blending is excellent. Looks great and the price is unbelievable.

Pietra Carrara base color has more variation (to Venato)¬†within the Mosaics. Has more life and more activity for me I like it. I like the way it looks I like the price ūüôā but that is short term and a promotional price. It maybe that it is a collection that can only be made in mosaics. It is still in development and that takes years to build up to a million square feet, pick products, build molds and design. ¬†It is a good product for a bathroom floor. ¬†But if you need a full bathroom project, I would opt for Venato tiles and maybe save a little with Pietra Mosaics.

Pietra CarraraPietra Carrara 6×12″

The Venato collection has a white base but it is difficult to see over larger areas.  Both offer a consistent base but in the field tiles the Venato is whiter slightly because the veining is softer.

No one can have perfection but we are chasing it, and we may just catch excellence (always liked that quote).  To get the best looks do as DIY Network and HGTV we have worked with both. For a 100SF job they order 130SF, they order 30% more and pick exactly what they want and throw away the rest.  With marble over ordering is the key so you can dispose of any rouge tiles but Venato has a whiter look.  You can see it in the room scenes a lot better than one piece.

Why have two collections so close? Because we love¬†marble is the short answer. ¬†No company in the world would class these as two collections except for ours.¬†I know many that overlap the two, it is not easy to split something so close as stone has variation, but this is what we are doing.Venato Concept BoardCarrara Venato. Looking for a bathroom this collection offers a consistent base and that is what we and wanted it turned out that the consumer wanted it as well ūüôā

This is just historical ramble if you wish to continue…. or click on something else and escape……

It was 2006 that I was the very first person (David Shearn typing now) that launched the first online collection of Carrara marble. ¬†You could buy three types of tile (3×6″, 6×6″ and 12×12″), one of 3 mosaics baseboard and a pencil (it was just 6 inches in size back then for both baseboard and pencil – just 6 inches in size was the max and baseboard was around $27 to $45 a piece). We had 7¬†choices and it sold incredibly well. ¬†The prices were high as the economies of scale were not in place, machinery not yet perfected. The website looking back which I have screenshots (and do now and again) is embarrassing. There were no templates. You had to build from scratch. (Take a look at Amazon’s first efforts…. we all learn and grow).

Square tiles sold well in 2006 and then it all went “Subway Tile mad” so I decided to write about it with “It is no longer hip to be square the explosion of subway tiles in the USA” or something along those lines.

By late 2008 we pushed further with collections keeping with Venato as our main line. Carrara Venato has now been sold for eight years and with its length of service granted a Trademark. I believe the only trademarked brand of marble.

Jumping forwards we are at this point. The plan is to offer four lines. Carrara Venato. Pietra Carrara. Bianco Carrara “C” Grade and Bianco Carrara “CD” Grade. ¬†Four collections of marble. ¬†All with 80 to 100 SKUs each with each having one million square feet of inventory in the USA to support them. ¬†We have this in place already with Bianco and Venato. ¬†Businesses are difficult, they cannot standstill you either go forwards or backwards. My goal is: a commitment to the success of others. So forwards we must go.

The world changes quickly so it is difficult to plan to far in advance. But sticking with the core principle of “do more with less and put the customer before profits”. Internally “Empower those within your team making¬†their success your priority. Commit to the success of others and not yourself”. Is a solid company foundation.

I wanted a company where people could work for life. Like companies of our Grandparents or Parents (trying not to get too nostalgic) but that is why our new fulfillment center is built where it is. We could have easily moved somewhere else, but this is designed to be surrounded by the best schools and they are all 10 out of 10 on zillow.

I have yet to meet someone who enjoys a long commute, that is a huge negative. Long commutes impact corporate culture more than companies even understand.

The current website is being changed and will launch with a new fresh look in January 2016 which we have hinted at.  Following behind that is our new fulfillment centre on 5 acres supported by a main Distribution Center in Atlanta.  Next year will be interesting.